Inside the Six-Figure Studio: What to Put on Your About Page

The Six-Figure Studio is my signature group coaching program that helps photographers fine-tune their branding, marketing, and systems. This episode shares a snippet from one of our group coaching calls, all about how to use your "About" page to inform and serve your clients!

HIGHLIGHTS

How much personal information should we share on our About pages?

Here's the thing: your website is a help desk. People want to know a little bit about you, but they don't need to know every detail. Everything that is on your website should serve your clients.

An About page is a fantastic opportunity for you to share your expertise and talk about what you bring to your clients. For example, my About page has my awards and publications, because those are things I am bringing to the table that my clients can only get from me.

You can talk about your passions, but they should be related to your niche and how you serve your clients. Everything on your website should be from the view of a concierge, because that is your job on your website.