People Person
People Person
Your superpower is the ability to
work with People!
This is an extremely beneficial superpower to have, especially as a maternity, newborn, family and/or portrait photographer!
As humans, we communicate in three primary ways: with our words, with our tone and with our body language. And research shows that a whopping 55% of our communication comes from body language alone!
Your superpower means that you are naturally gifted at getting people to relax and feel comfortable. That will come through in your images.
Go you!
Having a natural rapport with people will get you far! But learning how to hone your superpower and use it to create a signature style is what will take your portfolio (and your profits) to the next level.
In the Sandra Coan Certification program I teach photographers the art of posing and directing in order to intentionally create a signature style. (Yes, posing can help you do that!)
In the program, photographers learn how to create a set of go-to poses that look natural and effortless. They also learn the science behind the power of routine and how to use it to craft a session workflow that is efficient, consistent and beautiful.
Thoughtful and consistent posing is one of the quickest and easier ways to create a signature style. But it’s not the only piece to the puzzle.
Photographers must also have a well established lighting style, and know how to create it working with both natural and artificial light. Consistent processing and presentation in your portfolio, website and social media are all a must as well.
And let's not forget the importance of strategy!
Photographers must know how to craft a marketing message that builds organic SEO for their website and boosts them in the algorithms on social media.
All of those topics are covered in detail in the Sandra Coan Certification program!
Sandra Coan Certification
Sandra Coan Certification is the only professional certification program currently on the market that is designed specifically for maternity, newborn and family photographers.
Full Stop.
Inside the program, members get:
Detailed training in lighting (natural and artificial), posing, session flow, portfolio creation, branding building, website design and marketing strategy
One on one critiques, feedback, mentoring and portfolio reviews through out!
Access to monthly group coaching calls
Access to members only Facebook group
The option to participate in monthly photo contests
Exclusive access to my Sandra Coan Studios Digital Preset pack
FREE Squarespace website template to help with web design and SEO
An invitation to our annual, members-only, in-person retreat!
Once certified you will receive:
A certification badge to share as proof of mastery
Listing on my international referral directory
Guest features on my blog and Instagram
Business in a Box - which includes a year’s worth of pre-written blog posts, pre-written social media captions, content calendar templates and MUCH more!
The opportunity to become a certified instructor of The Sandra Coan Method
Membership also includes:
Lifetime access to all course materials
Lifetime access to our private group and monthly coaching class
Most importantly, you get the satisfaction of knowing that you have been trained and tested, and that you have what it takes to be a CERTIFIED professional photographer!
